Digital Marketing Specialist - Career

Position Overview

The Digital Marketing Specialist - Career executes applicant-focused digital campaigns to attract, engage, and convert applicants. Using Go High Level, this role builds automated workflows, manages email and SMS campaigns, and tracks engagement to enhance the applicant journey. Working closely with the Career Marketing Director, copywriter, and design team, the specialist ensures all campaigns are optimized for impact and aligned with employer branding goals.

Key Responsibilities

1. Workflow Creation

Develop automated workflows and nurturing sequences in Go High Level to streamline applicant communication.

Set up reminders, follow-ups, and applicant journey touchpoints that improve engagement.

Continuously refine workflows to reduce drop-offs and increase applicant conversions.

2. Content Implementation

Collaborate with copywriters and designers to upload, optimize, and schedule applicant-facing content.

Ensure all emails, funnels, and landing pages are visually appealing, accurate, and aligned with brand messaging.

Maintain and update applicant-facing assets to reflect current campaigns and initiatives.

3. Campaign Execution

Build, launch, and manage applicant-facing email and SMS campaigns in Go High Level.

Ensure all campaigns are delivered on time and reach the right applicant segments.

Support multi-channel recruitment campaigns led by the Career Marketing Director.

4. Optimization & Testing

Conduct A / B testing on subject lines, templates, funnels, and applicant messaging.

Identify and scale winning strategies to improve open rates, click-through rates, and applicant conversions.

Document test results and share learnings for future campaign improvements.

5. Analytics & Reporting

Track campaign performance through Go High Level dashboards and other analytics tools.

Provide weekly reports highlighting applicant engagement, conversion rates, and ROI.

Translate data into recommendations for optimizing applicant-facing campaigns.

GENERAL REQUIREMENTS :

Good command of the English language

Must be 18 years of age and above

A headset with a noise-canceling feature and a high-definition webcam

DEVICE SPECIFICATIONS :

Intel core i3 (6th to 12th gen), i5, i7, or AMD equivalent is highly required

Windows or Mac is acceptable

At least 8GB of RAM with 60 GB of free hard disk space available

NETWORK REQUIREMENTS :

10 Mbps DSL or Fiber Internet connection (USB sticks, signal-based, and wireless connections are not allowed)

BENEFITS :

Legit Work from Home - Avoid the hassle of traffic

No experience is required - Fresh Graduates, Students, and undergraduates are accepted

Job Security and Stability

Potential Income up to $1500 per month

Training is provided with an Allowance

Personal and Career Growth - Self-development and Promotion

Great Team Culture - Core Values : Relationship, Growth, Fun, and Abundance

In-house Assistance

PTO Provided

Profit Share - Retirement Plan

Chance of an all-expense-paid trip to the US

Birthday and Anniversary Treats

Wedding Gifts

Newborn Gifts

Foodpanda Discount