Marketing Lead

Job Title : Marketing Head

Location : Onsite – Annapolis, Greenhills, San Juan

Work Schedule : Monday to Friday, 9 : 00 AM to 6 : 00 PM

Position Overview :

The Marketing Head will lead the overall marketing direction of One Global Realty, driving brand growth, property visibility, and lead generation strategies across residential, commercial, industrial, and agricultural portfolios. This role oversees digital, on-ground, and partnership marketing initiatives while ensuring alignment with sales objectives and the company’s long-term vision.

Key Responsibilities :

Strategic Planning & Leadership

Develop and implement the company’s annual marketing strategy, campaigns, and budget

Lead the marketing team, ensuring proper delegation, training, and performance management

Align marketing efforts with business goals, particularly lead generation and sales conversion

Brand Development & Management

Build and strengthen the One Global Realty brand identity across digital and physical platforms

Ensure consistency in messaging, visuals, and communication across all channels

Manage PR, corporate communications, and brand partnerships

Digital & Social Media Marketing

Oversee social media management, digital campaigns, SEO, SEM, and content marketing

Track analytics and KPIs to measure campaign performance and ROI

Innovate with new platforms and trends for better engagement and visibility

Project Marketing & Sales Enablement

Conceptualize and execute project-specific marketing campaigns in collaboration with sales

Develop sales collaterals, digital decks, brochures, and promotional tools

Organize events, open houses, and roadshows to drive leads and broker engagement

Market Research & Insights

Conduct regular market research to understand industry trends, competitor activity, and buyer behavior

Provide insights and recommendations to management for strategic positioning

Budget & Vendor Management

Manage marketing budgets efficiently, ensuring optimal use of resources

Handle relationships with external vendors, agencies, and creative partners

Qualifications :

Bachelor’s Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)

At least 7 years of progressive experience in real estate marketing, with 3+ years in a leadership role

Proven experience in digital marketing, project marketing, and brand building

Strong leadership and people management skills

Excellent communication, presentation, and strategic thinking abilities

Proficient in analytics tools, CRM platforms, and digital advertising

Supporting Role : Marketing Project Coordinator

Overview :

The Marketing Project Coordinator will assist in planning and executing quarterly marketing initiatives. This role supports the Marketing Head and works closely with the Marketing Officer to ensure smooth implementation of campaigns and events.

Responsibilities :

Develop quarterly marketing plans and timelines

Execute approved marketing projects and campaigns

Coordinate with the Marketing Officer for support and logistics

Organize marketing events and activations

Create and manage project documentation and schedules

Travel as needed for marketing events and field activities

Qualifications :

Experience in real estate marketing is required

Strong organizational and planning skills

Ability to manage multiple projects and meet deadlines

Willing to work onsite in Annapolis, Greenhills

Comfortable with a Monday to Friday, 9 AM to 6 PM schedule