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E-commerce Data Analyst (Shopify & Marketing Campaigns)

E-commerce Data Analyst (Shopify & Marketing Campaigns)

WhitecollarsManila, Philippines
30+ days ago
Job description

Overview

We are a fast-growing e-commerce company with multiple product SKUs and hundreds of marketing campaigns across different platforms. Were looking for a Data Analyst who can help us make data-driven decisions by tracking, analyzing, and reporting on sales and marketing performance. The ideal candidate is detail-oriented, skilled at interpreting data, and comfortable working in a fast-paced environment.

Responsibilities

  • Collect and analyze data from Shopify, marketing campaigns (mainly Pinterest), and other sources to identify trends and opportunities.
  • Generate weekly performance reports on KPIs such as sales, conversion rates, traffic, and customer acquisition costs.
  • Monitor advertising campaign performance and recommend optimizations based on conversion rates, AOV, and ROI.
  • Conduct and analyze A / B tests and product experiments to guide marketing strategy.
  • Perform competitive analysis using research and competitor monitoring tools to benchmark performance.
  • Prepare and deliver weekly summary reports with clear insights and actionable recommendations.
  • Maintain organized data records and, if possible, build simple dashboards or automations to streamline reporting.

Qualifications

  • 2 - 3 years of data analysis experience, ideally in e-commerce or digital marketing.
  • Strong skills in Excel / Google Sheets (pivot tables, charts, formulas).
  • Hands-on experience with Shopify reporting and Google Analytics.
  • Excellent communication skills able to translate data into clear insights for non-technical stakeholders.
  • Strong attention to detail, accuracy, and ability to manage multiple priorities in a fast-paced setting.
  • Nice to Have (Bonus Skills)

  • Experience with SQL, Tableau, Looker Studio, or Power BI for advanced reporting.
  • Previous work with large SKU counts or high-traffic e-commerce businesses.
  • Workload & Collaboration

  • Estimated workload : 20 - 40 hours per week.
  • Training videos and clear process guidelines will be provided.
  • Collaboration will be ongoing through Upwork chat and project updates.
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    Data Analyst • Manila, Philippines

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