HIRING : Marketing Data Analyst | Diliman, Quezon City (Onsite)
Salary Package : 35,000.00 – 45,000.00
Job Overview
We are looking for a Marketing Data Analyst to support the Marketing team with data reporting, performance
tracking, and insights generation. The ideal candidate is highly analytical, detail-oriented, and skilled in
marketing analytics. This role will be responsible for compiling, analyzing, and presenting data to optimize
marketing performance, track key metrics, and drive data-driven decision-making.
Key Responsibilities
- Data Collection & Reporting – Gather and consolidate marketing performance data from Meta,
Google, TikTok, Programmatic DSPs, and CRM tools.
Performance Dashboards & Visualization – Develop and maintain real-time dashboards andreports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU,
and retention rates.
Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data togenerate actionable insights that optimize marketing strategies.
Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validatingcampaign performance metrics.
A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives,landing pages, and audience targeting.
Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budgetallocation and ROI optimization.
Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies,and optimization opportunities.
Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and SocialMedia teams to enhance user acquisition and retention strategies.
Requirements
Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.Fresh graduates with strong data experience (internships, coursework, or projects) are encouragedto apply.
Proficiency in Google Data Studio, Tableau, Power BI, Excel / Google Sheets (pivot tables,VLOOKUP, advanced formulas).
Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.Knowledge of SQL and data querying is a plus but not required.Strong attention to detail, problem-solving skills, and ability to work with large datasets.Experience in sportsbook, casino, or digital marketing industries is a plus but not required.