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Senior Manager- Trade & Consumer Marketing (FMCG)

Senior Manager- Trade & Consumer Marketing (FMCG)

Addiction Pet FoodsPasig, Metro Manila, Philippines
17 hours ago
Job type
  • Quick Apply
Job description

Senior Manager – Trade & Consumer Marketing (Remote)

Location : Remote (with occasional on-site activities)

Markets : ASEAN, New Zealand & Australia (primary focus; supports other markets as needed).

Department : Marketing

Work Shift : 8 : 00 AM – 5 : 00 PM

About Addiction Foods :

Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people in 15+ countries. We’re seeking a strategic, hands-on Senior Manager to lead integrated Trade & Consumer Marketing across ASEAN, NZ, and AU—elevating in-store execution and route-to-market while building consumer demand through digital-first, AI-enabled brand campaigns.

Role Purpose :

Own the end-to-end go-to-market engine—from shopper conversion at retail and distributor channels to consumer awareness, consideration, and loyalty. You will integrate trade programs, events / partnerships, channel activations, and consumer brand marketing (digital, social, content, influencers, CRM) to deliver growth, market share, and ROI.

Reporting & Collaboration :

  • Reports to :   Marketing Director
  • Key partners : Regional Sales Leads, E-commerce & Marketplace Teams, Brand / Product, Supply Chain, Finance, and Country / Distributor partners.

Key Result Areas (KRAs) :

Trade Marketing & Channel Activation :

  • Build annual and quarterly Trade Marketing Plans by market / channel aligned to brand and commercial targets.
  • Drive in-store visibility , point-of-sale (POSM), planograms, pricing / promotions, and digital merchandising to win the shelf and the search bar.
  • Localize toolkits for distributors / retailers; orchestrate sell-in / sell-out programs and joint business plans.
  • Track promo effectiveness; optimize assortments, price packs, and placement using data and AI-driven insights.
  • Events, Partnerships & Shopper Engagement :

  • Own trade shows, distributor conferences, retail roadshows, and pet community events (virtual & physical).
  • Develop partnerships with pet specialty retailers, vets, breeders, KOLs, and communities to amplify trials and repeat.
  • Ensure post-event ROI measurement and lead-to-sales conversion.
  • Consumer Marketing & Digital Growth :

  • Lead brand strategy and full-funnel campaigns (awareness → conversion → loyalty) across paid / owned / earned.
  • Own content & social (TikTok, Instagram, Facebook, YouTube), influencer / creator collaborations, PR , and CRM / loyalty journeys.
  • Partner with E-commerce on DTC / marketplace demand gen (search / display, retail media, affiliate).
  • Use AI tools for audience insights, creative iteration, media mix modeling, and performance optimization.
  • Performance, Insights & Governance :

  • Define dashboards and targets (sell-in / sell-out, market share, traffic, CAC, ROAS, LTV).
  • Lead post-mortems and quarterly business reviews; reallocate spend to top-return levers.
  • Uphold brand guidelines, legal / compliance (claims, pet nutrition standards), and budget discipline.
  • Ad Hoc & Strategic Projects :

  • Support new market entries, portfolio resets, packaging refreshes, and innovation launches as needed.
  • Day-to-Day Responsibilities (Illustrative) :

    Trade Marketing :

  • Calendarize promotions; brief POSM; run retail media with key accounts; optimize digital shelves.
  • Align with Sales & Distributors on forecasts, allocations, and merchandising priorities.
  • Consumer Marketing :

  • Build integrated campaigns (content + media + influencers + CRM); brief agencies / creatives.
  • Oversee editorial calendar, UGC / influencer seeding, community management, and social listening.
  • Partner with Product on NPD GTM : claims, hero reasons-to-believe, launch bundles, sampling.
  • Data, AI & Ops :

  • Use AI for audience clustering , creative testing , copy variants , and content repurposing .
  • Maintain dashboards (e.g., GA4, retail media, marketplace analytics, CRM, BI).
  • Track spend vs budget; produce monthly / quarterly performance packs.
  • Qualifications :

  • Bachelor’s in Marketing / Business; Master’s a plus.
  • 8+ years in Trade / Shopper & Consumer Marketing within FMCG / Consumer / Pet categories; regional exposure preferred.
  • Demonstrated success delivering growth across multiple markets and channels (retail + e-commerce).
  • Strong digital acumen : paid social, search / retail media, influencers, CRM / loyalty; hands-on with analytics.
  • Proven experience applying AI tools (e.g., for insights, targeting, creative optimization).
  • Excellent leadership, stakeholder management, project management, and vendor / agency orchestration.
  • Growth mindset, resilience, and bias for action.
  • Success Metrics (KPIs) :

  • Sell-in growth, sell-out velocity, improved distribution & weighted distribution.
  • Promo ROI, trade spend efficiency, retail media ROAS.
  • Share of shelf / search, on-site conversion, basket size, repeat.
  • Brand awareness, engagement rate, CAC, LTV, CRM growth & retention.
  • On-time / on-budget delivery of campaigns, events, and toolkits; partner satisfaction (NPS).
  • Tools & Platforms (Examples) :

  • GA4 or equivalent analytics.
  • Retail media & marketplace consoles.
  • Meta / TikTok / YouTube Ads.
  • Marketing automation / CRM.
  • Social listening.
  • Project management (e.g., Asana / Trello).
  • BI dashboards.
  • GenAI tools for copy / visuals / insights.
  • Why Join Us :

  • Shape how a global premium pet food brand is experienced at shelf and online.
  • Lead digital-first, AI-enabled marketing across vibrant, high-growth markets.
  • Collaborate with international teams in a flexible remote setup.
  • How to Apply :

  • Send your CV and cover letter to Adelle.Mallari@Addictionpet.com
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    Marketing Manager • Pasig, Metro Manila, Philippines

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