Japanese / Mandarin Bilingual - Marketing Coordinator

We are an award-winning global provider of digital marketing solutions. Our methods are built on values, fueled by data, and driven by creativity.

These offerings include Content Management Systems, Digital Production, and Content Studio. We have chosen key market leaders to partner with, and all these platforms go beyond the core CMS functionality with their various add-on components. We also have marketing automation platform and commerce platform capabilities from basic email engines to integrated omnichannel cloud platforms. We also deliver optimized experiences by connecting people, data, and intelligence real time.

Job Overview :

This role sits within the Marketing Coordinator (MC) Program and supports events across demand generation, gated content, and lead upload services. It also supports Project Execution Leads throughout the campaign lifecycle.

Responsibilities & Duties :

Planning & Setup : Attends campaign planning meetings alongside Project Execution Leads. Responsibilities may include a wide array of tasks such as project planning, ensuring data flow through the relevant systems and supporting the Project Execution Lead (PEL) in setting expectations around delivery.

Execution & Project Management : Working with the Project Execution Lead, the MC can also support in a project management capacity once the set up and plans are understood. This role is integral to the end-to-end execution, ensuring that processes are followed and supporting the PEL in assigning accountabilities to the various players in the process.

Services may cover the following :

o PO support

o Demand generation

o Gated Content & Lead Acquisition / Upload

o Proof Point Publishing

o Website Publishing

o Event Execution - Support in managing event plans, including event preparation, registration and execution

Data & Insights : Ensures customer leads are uploaded to Marketo and uses reporting provided by the Marketing Services Teams. Uses reporting to provide specific views to stakeholders and regularly reviews Marketing Services Dashboards. Supports Analytics Leads to associate marketing spend and conducts monthly hygiene reviews to ensure metadata is correct.

Subject Matter Expertise : Acts as local champion on global commercial marketing tools and services. Educates local stakeholders on modern marketing services and tool capabilities.

Qualifications :

Required Competencies and Skills :

Strong interpersonal skills and excellent written and verbal communication skills in English and Mandarin / Japanese. Professional / Business to Native level proficiency is required.

For Japanese-Speaking Marketing Coordinators : JLPT level of N1 or N2 certification is required.

Intermediate experience in client / account management + project management strategies and tools

Demonstrated understanding of marketing communications vehicles, tools and execution, both online and offline. Working knowledge of Marketo is helpful.

Demonstrated understanding of event marketing, event planning and the associated tools and technologies associated with these events.

Ability to articulate and evangelize services with stakeholders

Ability to manage relationships across different stakeholders, work collaboratively and find resolutions for conflicts and issues

Required Experience :

College degree

Has 3 to 5 years or more marketing communications (agency or client side) with a focus on event marketing and virtual events.