Performance Marketing Lead.
Dempsey Inc.Quezon City, National Capital Region, Philippines15 hours ago
Job descriptionExperience in affiliate marketing, CPA networks, and traffic partnerships. Proven ability to scale ad budgets efficiently while maintaining profitability. Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads Experience in the sportsbook or sports betting industry is a plus. Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, Creative Testing & Optimization – Conduct weekly A / B tests on creatives, refining headlines, Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications, Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data.
PERFORMANCE MARKETING LEAD - 5 YRS EXPERIENCE
Requirements
- 5+ years of experience in performance marketing, digital advertising, or user acquisition.
- Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
- Strong background in A / B testing, conversion rate optimization, and ad creative performance
analysis.
Manager).
strategies.
Key Responsibilities :
TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing
on high-performing campaigns and cutting underperformers.
CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost
engagement and conversions.
media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic
streams.
SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-
value user segments for reactivation.
Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target
ROAS while scaling acquisition efforts.
Salary Package : 70,000.00 – 80,000.00
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Marketing Lead • Quezon City, National Capital Region, Philippines
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