Lead Digital Analyst (Social)

Location : Mandaluyong City | Remote

Monday–Friday | 9 : 00 AM – 6 : 00 PM

Full-time

Responsibilities :

Develop and execute full-funnel social media marketing strategies (organic & paid) across Meta, TikTok, LinkedIn, and more

Evaluate, refine, and approve media plans; support campaign setup & optimization

Conduct A / B testing and optimize ad campaigns to maximize performance

Utilize analytics tools (Google Data Studio, etc.) to interpret data and deliver actionable insights

Lead reporting, present results, and align strategies with cross-functional teams

Stay updated on social media trends, audience behaviors, and industry practices

Provide leadership, coaching, and mentoring to the social media team

Enable professional development, onboard new members, and represent the team with clients / partners

Participate in pitches and presentations, offering strategic insights and creative ideation

Qualifications :

• ️ At least 3 years of experience in social media marketing (Facebook, Instagram, TikTok, etc.)
• ️ Strong background in both organic & paid social strategies
• ️ Leadership experience (or willingness to mentor & guide a team)
• ️ Excellent communication, presentation, and client-facing skills
• ️ Familiarity with Google Suite, particularly Google Sheets & Drive
• ️ Analytical, data-driven mindset with strong organizational skills
• ️ Proactive, collaborative, and entrepreneurial spirit