Lead Digital Marketing Analyst (Socials)

Responsibilities : Social Media Strategy and Execution Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.

Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.

Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.

Conduct AB testing and optimize social media ad campaigns to enhance performance.

Collaborate with cross-functional teams to align campaign strategies and execution.

Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.

Manage and present comprehensive reports using analytics platforms like Google Data Studio.

Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients’ strategy.

Conduct market research specifically related to social media trends and audience behavior.

Leadership and Team Enablement Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing.

Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.

Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed.

Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.

Identify and implement process improvements to enhance team efficiency and effectiveness.

Escalate team concerns to higher management and provide viable solutions in times of conflict.

Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements.  Represent the Social Media team to external parties such as clients and agency partners.  Pitches and Presentations : Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies.

Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.

Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.

Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.

Present ideas effectively, ensuring clear communication and understanding among stakeholders.

Industry Knowledge Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.

Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.

Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements : Strong interpersonal and public relations skills, essential for effective client communication and collaboration.

Analytical mindset with a focus on data-driven decision-making in social media marketing.

Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.

Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.

Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.

Passionate about delivering exceptional customer experiences through social media channels.

Familiarity with Google Suite products, particularly Google Sheets.

Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.

Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.

Demonstrates the ability to maintain positive relationships with coworkers, fostering a collaborative and approachable attitude.

Leadership experience or a willingness to lead and enable team members in social media marketing practices.

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