Digital Marketing Manager (Beauty & Cosmetics)

Responsibilities :

• Develop, execute, and optimize digital marketing strategies to increase brand visibility, engagement, and sales.
• Work collaboratively with content creators, designers, and SEO specialists to create a unified cross-channel approach.
• Optimize website content, structure, and keywords for SEO and conversion rate, while also implementing cart abandonment campaigns.
• Develop and implement a content strategy, including blog posts, videos, articles, and infographics, aligned with brand messaging.
• Create a cohesive social media strategy, design campaigns for product launches, and track influencer collaborations.
• Develop and launch segmented email campaigns for promotions, announcements, and newsletters, optimizing for open and click-through rates.
• Manage and optimize paid advertising (search, display, and social media) on platforms like Google, Meta, and TikTok.
• Track and analyze campaign performance using Google Analytics and other platforms, reporting key metrics to the team.
• Conduct A / B testing on website elements and email campaigns to boost conversion rates (CRO) and analyze user behavior through heatmaps.
• Oversee the digital marketing budget and ensure effective resource allocation and adherence to budget limits.

Qualifications & Skills :