Brand Manager- Pet Health

Responsibilities :

Achieve sales and earnings targets for brands and products under direct supervision.

Brand Planning : consolidated annual brand / species Marketing Plans to provide a reference document for budgeting, forecasting, and for strategic and tactical direction.

Implement the marketing plans in alignment with Global and Regional strategies.

Budgetary Management : Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources.

Operate within Promotional Practices (GPP) process and outcomes.

Work closely with the Sales and Technical team to provide appropriate support and training to ensure the optimal local implementation of the marketing plan

Presenting commercial and technical information to internal and external audiences.

Production & Sales Forecasting – working with Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet sales targets, whilst meeting inventory objectives, to manage capital costs.

Manage brand and product pricing, exposure and price control.

Build metrics to track success and identify gaps versus planned outcomes.

Collect market intelligence and proactively develop initiatives to address local issues and ensure business results.

Promote the Elanco brand internally and externally to build engagement.

Build and maintain business relationships with key opinion leaders and strategic accounts.

What You Need to Succeed (minimum qualifications) :

• Education : Degree level either life science or business qualification. MBA or professional marketing qualification desirable.

Empathy and passion for the veterinary animal health business

Demonstrable passion for marketing

6-10 years proven marketing experience with focus on product / brand management

Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.

Strong analytical and presentation skills with attention to detail, commitment to excellence, and drive to achieve positive results.

Strong business, analytical and presentation skills.

Good communication, networking and interpersonal skills.

Good written and verbal communication skills (including English—written and verbal).

What will give you a competitive edge (preferred qualifications) :

Influence : Builds relationships and influences internal and external customers, Team player.

Accountability : Accountable for Results, Good multiple-tasking focus, Strong follow through and closure of matter / case.

Thinking capability : Analytical, Strategic, Creative, Good business judgment / knowledge

Working Style : Persistence and Stability, Results Orientation, High learning agility, Proactive and fast response / having sense of urgency, Attention to details and adherence to guidelines.

Values : Respect for People, Integrity and Excellence.

Change mindset :   Expected to play a key role in transformational change initiatives in the company but also need to be effective and practical in support of daily business work.

Personal Brand : Resourceful, Assertive, Self-motivated, and Energetic.

Additional Information :