Lead Generation Specialist (SAAS) - 112025- PBLGS

Position : Lead Generation Specialist

Number of hours : TBD (Project Based)

Schedule : TBD

Responsibilities :

A. Lead Generation & Prospecting

Source qualified leads through LinkedIn, email, referrals, and other online channels based on the company’s buyer persona.

Identify new business opportunities, track prospect timelines, decision-makers, and intent signals.

Maintain accurate records of interactions, qualifications, and opportunities in the company CRM.

Conduct outreach via email, calls, and chats to engage leads and secure appointments.

Schedule, confirm, and follow up on meetings with potential clients.

B. Email Marketing & Campaign Management

Create, localize, and manage branded email marketing campaigns in alignment with company goals.

Develop email templates and edit layouts based on client branding.

Set up, test, and deploy newsletters and campaigns to specific segments using marketing automation tools.

Monitor KPIs such as open rates, click-through rates, bounce rates, unsubscribes, and conversions.

Manage the QA process for emails, ensuring all technical and brand standards are met before launch (checking subject lines, links, creatives, etc.).

C. Communication & Alignment

Develop written responses and conversation flows aligned with the company’s messaging guidelines.

Ensure professional, prompt, and valuable conversations with potential clients and leads.

Collaborate with the sales and marketing team to understand campaign goals and optimize targeting and messaging.

D. Reporting & Data Integrity

Consistently update and maintain clean and organized lead records in the CRM system.

Generate weekly and monthly reports on lead generation performance, email marketing metrics, and appointment conversions.

Evaluate campaign performance and suggest optimizations for future outreach.

E. Administrative & Ad Hoc Tasks

Assist with miscellaneous sales or marketing tasks when needed.

Support internal projects or initiatives aimed at improving lead generation or campaign outcomes.

Requirements :

Proven experience as a Lead Generation Specialist or similar role.

Strong proficiency in CRM systems (HubSpot, Salesforce, Zoho, Pipedrive, or equivalent).

Experience with LinkedIn Sales Navigator is a strong advantage.

Excellent research skills and ability to evaluate lead relevance.

Strong written communication skills for outreach and documentation.

Detail-oriented, organized, and able to manage large volumes of data.

Ability to work independently and meet deadlines.