Personal Brand & Social Media Content Specialist

Job Description

This is a remote position.

Job Highlights

Contract : Independent Contractor

Schedule : Flexible within client business hours Melbourne

About the Company

We are a fast-growing and forward-thinking company led by an entrepreneurial CEO who is passionate about innovation, leadership, and growth. The CEO is now ready to expand his brand and share his journey as a business leader — and we’re looking for a creative partner to help make it happen.

About the Role

We’re seeking a highly skilled and strategic Social Media Content Specialist to help build and elevate the personal brand of the company’s CEO across Instagram and TikTok.

This role is focused solely on the CEO’s personal brand — not the company’s — and aims to document and amplify his journey as a business leader. You’ll take ownership of the creative direction, advising what to film and say, editing engaging short-form videos, and managing posting schedules to drive reach and impact.

This is a unique opportunity to work directly with a visionary founder who’s committed to producing authentic, high-quality content that inspires and engages audiences.

Key Responsibilities

• Develop and execute a personal brand content strategy focused on leadership, entrepreneurship, and business growth.
• Provide expert direction on what to film, what to say, and how to capture authentic and engaging behind-the-scenes content.
• Edit short-form videos for Instagram Reels and TikTok, ensuring a polished and authentic final product.
• Manage content calendars, captions, and consistent posting schedules.
• Engage actively with the online community — respond to comments, messages, and build engagement with influencers or relevant audiences.
• Track, analyze, and report on social media performance metrics, with a focus on growth and engagement.
• Generate fresh, creative ideas to help the CEO’s brand stand out and grow viral across platforms.
• Collaborate directly with the CEO to align content with his vision and brand voice.

Requirements

Highly Regarded Skills

Application Requirement

To apply, please submit :

Benefits

Independent Contractor Perks :

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

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Requirements

Requirements : At least 2 years of experience creating and managing social media content for personal brands, founders, or startups. Demonstrated success in growing Instagram and TikTok followings (please include examples or data in your application). Strong understanding of short-form content trends, storytelling, and platform algorithms. Proficient in video editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut, etc.). Excellent communication, storytelling, and copywriting skills. Strong attention to detail and ability to work independently with minimal supervision. Proficient in MS Office, Google Suite, and social media management tools (e.g., Hootsuite, Buffer, Later). A portfolio showcasing relevant social media work is required. Highly Regarded Skills : Experience managing personal or executive brands. Proven track record in achieving viral content or rapid follower growth. Background in marketing, communications, or creative media. Proficiency in Adobe Photoshop or Canva. Experience with social media advertising and analytics tools. Application Requirement To apply, please submit : Your portfolio showcasing past work and results in social media content creation and growth. A short video presentation (2–3 minutes) outlining : Your plan or strategy to grow the CEO’s personal brand and achieve viral traction on TikTok and Instagram. Examples of your previous experience and follower growth results. We’re looking for the best of the best — someone with proven creativity, initiative, and the ability to make an executive’s personal brand thrive online.