Marketing Head

Overview

Legend of Ice Recruitment & Services Incorporated

On-site - Manila | 1-3 Yrs Exp | Bachelor | Full-time

Job Description

Role and Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind

Qualifications

Benefits and Perks

Location and Working Details

On-site - Manila

Important Notices

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