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The Marketing Head is responsible for developing and executing strategic marketing plans to drive brand growth, lead generation, and market expansion. This role oversees all marketing functions—including digital marketing, branding, advertising, events, and communications—to ensure consistent brand messaging and achievement of business goals.
Job Summary
The Marketing Head is responsible for developing and executing strategic marketing plans to drive brand growth, lead generation, and market expansion. This role oversees all marketing functions—including digital marketing, branding, advertising, events, and communications—to ensure consistent brand messaging and achievement of business goals.
Primary Responsibilities
Develop and implement comprehensive marketing strategies aligned with overall business objectives.
Strengthen brand positioning, image, and awareness across all platforms.
Drive digital marketing initiatives, including SEO / SEM, social media, website optimization, and online advertising.
Design and execute campaigns to generate leads and support the sales team.
Plan and oversee marketing events, product launches, webinars, and exhibitions.
Lead, mentor, and develop the marketing team to deliver high-impact results.
Track marketing performance metrics and prepare regular reports for management.
Oversee the marketing budget and ensure optimal allocation of resources.
Qualifications
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Head Marketing • Pasig, Metro Manila, Philippines