Head of Marketing

We are looking for a results-driven Senior   Marketing Manager to lead our demand generation, automation, and email marketing efforts.

This role is responsible for setting up, executing, monitoring, and optimizing paid ads, email, and cross-channel marketing campaigns across various social and digital platforms.

The ideal candidate is skilled in HubSpot and experienced in marketing automation, lead nurturing, and performance tracking to drive high-quality leads and conversions.

Key Responsibilities : Marketing Automation & CRM (HubSpot Focused) Build, manage, and optimize marketing automation workflows in HubSpot.

Implement lead scoring, segmentation, and nurturing sequences to improve conversion rates.

Ensure accurate tracking and attribution of marketing efforts.

Email Marketing & Lead Nurturing Create and optimize email marketing campaigns to engage prospects and drive conversions.

Design automated email sequences for different stages of the funnel.

Monitor open rates, click-through rates, and conversion rates to refine strategies.

Paid Marketing Strategy & Execution Develop, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), Google Ads, and other relevant platforms.

Manage campaign budgets, A / B test ad creatives, and optimize for lead quality and cost efficiency.

Track and analyze key metrics (CTR, CPC, CPL, ROAS) and provide actionable insights to improve performance.

Campaign Reporting & Optimization Continuously analyze and refine paid campaign performance using data-driven insights.

Provide regular reports with recommendations to improve ROI.

Work cross-functionally with content, sales, and design teams to align messaging and strategy.

What We’re Looking For : 7+ years of experience in paid marketing, demand generation, and digital marketing.

Hands-on experience managing LinkedIn Ads, Meta Ads, Google Ads, and other PPC channels.

Proficiency in HubSpot (automation, workflows, reporting, and email marketing).

Strong analytical skills and experience with Google Analytics , conversion tracking, and reporting tools.

Ability to manage multiple campaigns, analyze performance, and optimize based on data.

Strong understanding of B2B lead generation and marketing funnels .

Powered by JazzHR