Meta Specialist / Paid Ads Specialist (Remote)

Job Title : Meta Specialist

Overview : The Meta Specialist will serve as an essential behind-the-scenes executor within our Paid Social team. This is a tactical, detail-oriented role focused on launching, maintaining, and auditing Facebook / Instagram ad campaigns. This specialist will follow specific direction from senior team members, take notes during internal strategy meetings, ensure campaign assets are error-free, and execute critical support tasks that enable our client-facing strategists to focus on high-level thinking and performance. The role is not responsible for client communication, creative strategy, or performance analysis, but rather the accuracy and timeliness of execution.

Responsibilities :

Campaign Implementation : Build Facebook / Instagram ad campaigns using provided briefs, naming conventions, and audience targets. Ensure accurate budget allocation and campaign settings in Meta Ads Manager.

Quality Assurance & Link Testing : Double-check all ads for functionality - verifying URLs, UTMs, creative formats, and copy alignment prior to launch.

Meeting Documentation : Attend internal team meetings and take detailed notes. Document tasks, questions, and deadlines in the team project management system (ClickUp, or equivalent).

Client Question Follow-Up : Monitor project threads and Slack channels to flag unanswered client questions and ensure the right internal team members are looped in.

Performance Checks (Light Touch) : Run daily campaign status checks for delivery issues, flag anomalies, and escalate concerns to the paid media manager.

Asset Coordination : Ensure correct versions of creatives are being used in live campaigns and track delivery timelines from internal creative teams.

Cross-Functional Communication : Communicate task completion clearly and promptly to senior team members, using templates and checklists.

Qualifications :

Preferably 1 to 2 years of experience working in Meta Ads Manager in a hands-on role (campaign setup and launch).

Demonstrated ability to follow documented processes and execute repeatable tasks with precision.

Strong written communication skills and the ability to follow up consistently without needing reminders.

Familiarity with Google Sheets, Google Slides, task management tools (Asana would be best), Slack, and Google Meet.

Comfortable being assigned repetitive tasks and completing them on deadline without sacrificing attention to detail.

Not client-facing. This role requires strong internal communication, reliability, and discipline - not strategic thinking or presentation skills.

Schedule : Night Shift

Setup : Remote / WFH

Why Join STAFFVIRTUAL?

Competitive compensation and benefits package

HMO coverage starting on Day 1

Paid time offs

Training, career growth, and global exposure

A collaborative and supportive team culture

If you're a motivated, client-focused professional who's ready to grow with a company that values people and performance, wed love to hear from you. Apply now and join our dynamic team at STAFFVIRTUAL!