Paid Media Specialist | Hybrid | AU Shift (Dayshift)

Zigzag is looking for a Paid Media Specialist to join our team!

We are looking for a Paid Media Manager with a strong focus on social media to join our growing team. In this role, you will be responsible for building and managing ad campaigns across various paid social platforms. You will work closely with client-facing performance managers, Paid Social Media specialists, and the measurement team to exceed client performance expectations.

Responsibilities : Campaign Set Up :

• Build and manage ad campaigns for the agency across your allocated clients in all paid social platforms (Meta, TikTok, Pinterest, etc.)
• Manage the performances of your media campaigns which include but are not limited to objective optimisations, audience targeting, ad creative changes, bid pacing, exclusions, budget changes, split tests, data feed optimisation etc.
• Take control of your client's budgets, establish new ratios and splits by objective, placement and platform to ensure we maximise client ROI

Optimising strategies :

Supporting the Performance team :

Although the key responsibilities of the role are clearly outlined, this vacancy is specifically suited for someone who enjoys adapting to the evolving needs of both the agency and the position.

Cultural fit :

In addition to your marketing skills and experience, we seek someone who fits well with our culture and team. We balance challenging, exciting work with flexibility and a life-work balance that suits you. We are passionate about our work, the retail environment, and our clients, but equally passionate about our hobbies, friends, family, and various initiatives outside of work. Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth.

Your background :