Ad Specialist (Paid Media Campaigns)

Job Description

This is a remote position.

Role Summary :

We are seeking a skilled Ad Specialist to manage and optimize paid media campaigns across multiple platforms — including Facebook, Instagram, Google, LinkedIn, and more — to drive awareness and sales for client's  books, audiobooks, websites, and lead magnets .

This role combines analytical expertise with creative strategy, requiring a data-driven marketer who can scale ad performance , optimize ROI , and collaborate with the creative team to produce effective, on-brand ad campaigns.

Key Deliverables :

Set up, monitor, and optimize ad campaigns (budgeting, targeting, creative testing)

Track and report on key performance metrics (CPC, CPA, ROAS, conversions)

Conduct A / B testing and implement creative refreshes based on performance data

Collaborate with the Creative VA to ensure all ad visuals and copy align with brand standards

Pitch and coordinate with influencers

Create and manage a Facebook Page linked to the author’s ecosystem (website, email list, and sales platforms)

Support multi-phase book ad campaigns :

Lead Magnet : Free chapter, 7-day journaling challenge, or mindset PDF

Nurture : Email storytelling and audience engagement

Sales : Drive conversions for books, bundles, journals, and future courses

KPIs :

CPA within target range (to be defined per funnel)

Weekly optimization reports submitted on time

ROAS and engagement growth month-over-month

Collaboration consistency with Creative VA and team

Requirements

Required Skills :

Proven experience managing paid media campaigns for authors, coaches, or digital products

Proficiency in Meta Ads Manager , Google Ads , LinkedIn Ads , TikTok (BookTok) , Amazon Ads , and YouTube Ads

Strong analytical mindset with experience using reporting dashboards and tracking tools

Ability to optimize ad performance and scale budgets effectively while maintaining target CPA

Knowledge of audience segmentation, funnel optimization, and retargeting strategies

Excellent communication and collaboration skills

Detail-oriented with a consistent testing and improvement approach

Preferred Skills :

Experience in book marketing , publishing , or author brand campaigns

Familiarity with email funnels , lead magnets , and conversion tracking tools (e.g., Zapier, HubSpot, ConvertKit)

Understanding of influencer marketing and affiliate collaborations

Knowledge of creative strategy and ad copy best practices

Ability to analyze and present campaign performance insights clearly

Experience using Asana , Trello , or Notion for campaign tracking and coordination

Education Requirement :

Bachelor’s degree in Marketing , Advertising , Communications , or a related field preferred

Equivalent work experience accepted in lieu of a degree

Experience Requirement :

Minimum 4 years of experience managing paid media campaigns

Demonstrated success achieving measurable results in performance marketing

Integration & Workflow :

Use of project management tool ( Asana , Trello , or Notion ) with three coordinated tracks :

Admin / Operations

Creative Assets

Ad Campaigns

Weekly 30-minute team meetings with the author and VAs to review performance and deliverables

Shared brand asset folder (logos, templates, image library) accessible to both the Creative VA and Ad Specialist

Reporting cadence :

Admin VA : Weekly summary + issues flagged

Creative VA : Deliverables progress

Ad Specialist : Weekly metrics (CPC, CPA, spend, performance) + next week’s plan

Requirements

Required Skills : Proven experience managing paid media campaigns for authors, coaches, or digital products Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok (BookTok), Amazon Ads, and YouTube Ads Strong analytical mindset with experience using reporting dashboards and tracking tools Ability to optimize ad performance and scale budgets effectively while maintaining target CPA Knowledge of audience segmentation, funnel optimization, and retargeting strategies Excellent communication and collaboration skills Detail-oriented with a consistent testing and improvement approach Preferred Skills : Experience in book marketing, publishing, or author brand campaigns Familiarity with email funnels, lead magnets, and conversion tracking tools (e.g., Zapier, HubSpot, ConvertKit) Understanding of influencer marketing and affiliate collaborations Knowledge of creative strategy and ad copy best practices Ability to analyze and present campaign performance insights clearly Experience using Asana, Trello, or Notion for campaign tracking and coordination Education Requirement : Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred Equivalent work experience accepted in lieu of a degree Experience Requirement : Minimum 4 years of experience managing paid media campaigns Demonstrated success achieving measurable results in performance marketing Integration & Workflow : Use of project management tool (Asana, Trello, or Notion) with three coordinated tracks : Admin / Operations Creative Assets Ad Campaigns Weekly 30-minute team meetings with the author and VAs to review performance and deliverables Shared brand asset folder (logos, templates, image library) accessible to both the Creative VA and Ad Specialist Reporting cadence : Admin VA : Weekly summary + issues flagged Creative VA : Deliverables progress Ad Specialist : Weekly metrics (CPC, CPA, spend, performance) + next week’s plan