Paid Media Performance Analyst – Google & Microsoft Ads

Job Description

This is a remote position.

Schedule :

• Mondays to Fridays, 8 : 00 am to 5 : 00 pm, UK Time

Role Overview :

We are seeking an experienced and results-driven Senior Paid Media Buyer & Campaign Manager to lead and optimize paid advertising campaigns across Google Ads and Microsoft Ads platforms. The ideal candidate will have a strong background in the e-commerce sector, with a minimum of 3–5 years of hands-on experience.

This role requires proficiency in conversion tracking, Google Merchant Center feed management, GA4 Analytics, and the integration of video assets within Google Ads. A proactive approach to staying updated with platform changes and best practices is essential.

Key Responsibilities :

Paid Media Strategy & Execution

Develop, implement, and manage comprehensive paid media strategies across Google Ads and Microsoft Ads to drive e-commerce sales and customer acquisition.

Optimize campaigns for key performance indicators (KPIs) suh as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Customer Lifetime Value (CLTV).

Conduct A / B testing on ad creatives, copy, and audience segments to identify the most effective combinations.

Manage and allocate advertising budgets efficiently to maximize ROI.

Conversion Tracking & Analytics

Set up and manage conversion tracking using Google Tag Manager (GTM) and GA4, ensuring accurate measurement of campaign performance.

Implement enhanced e-commerce tracking and server-side tracking solutions to capture comprehensive user interactions.

Analyze campaign performance using analytics tools and prepare detailed reports with insights and recommendations for optimization.

Google Merchant Center & Feed Management

Manage and optimize product feeds within Google Merchant Center, ensuring accurate and up-to-date product information for Shopping campaigns.

Resolve feed issues and collaborate with relevant teams to address errors and improve feed quality.

Stay informed about best practices for feed optimization to enhance campaign performance.

Video Asset Integration

Develop and integrate video assets within Google Ads campaigns, including YouTube Ads and Performance Max campaigns.

Collaborate with creative teams to produce engaging video content that aligns with campaign objectives.

Utilize Google's video ad formats effectively to enhance brand visibility and engagement.

Platform Knowledge & Continuous Learning

Stay up-to-date with the latest trends, updates, and best practices across Google Ads, Microsoft Ads, and related platforms.

Participate in ongoing training and professional development to adapt to the evolving digital marketing landscape.

Share knowledge and insights with the broader marketing team to foster a culture of continuous improvement.

Requirements

Experience :

Minimum of 3–5 years of hands-on experience managing paid advertising campaigns on Google Ads and Microsoft Ads platforms within the e-commerce sector.

Proven track record of achieving and exceeding KPIs in paid media campaigns.

Experience with conversion tracking setup, including GA4, GTM, and enhanced e-commerce tracking.

Familiarity with Google Merchant Center and product feed optimization.

Skills :

Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.

Proficiency in using advertising and analytics tools, including Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager, and Microsoft Advertising platform.

Excellent understanding of video advertising formats and integration within Google Ads.

Creative thinking with the ability to develop compelling ad creatives and messaging.

Exceptional verbal communication skills in English, with the ability to speak clearly and concisely. Must be confident in directly engaging with clients on Zoom calls (camera on) alongside our team.

Education :

Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.

Relevant certifications in digital advertising platforms (e.g., Google Ads Certification, Microsoft Advertising Certification) are a plus.

Preferred Qualifications :

Experience working in a fast-paced agency environment or managing multiple e-commerce client accounts.

Familiarity with e-commerce platforms such as Shopify, WooCommerce, or BigCommerce.

Understanding of customer journey mapping and sales funnel optimization.

Ability to mentor junior team members and contribute to team development.

Tools & Platforms :

Google Ads

Microsoft Advertising

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Google Merchant Center

Google Ads Editor

Looker Studio (formerly Data Studio)

E-commerce platforms (e.g., Shopify, WooCommerce)

Project management tools (e.g., Asana, Trello)

If you are a strategic thinker with a passion for digital advertising and a proven ability to drive e-commerce success through paid media, we invite you to apply for this exciting opportunity.

Benefits

Independent Contractor Perks :

HMO coverage for eligible locations

Permanent work from home

Immediate hiring

Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

ZR_28132_JOB

Requirements

Experience : Minimum of 3–5 years of hands-on experience managing paid advertising campaigns on Google Ads and Microsoft Ads platforms within the e-commerce sector. Proven track record of achieving and exceeding KPIs in paid media campaigns. Experience with conversion tracking setup, including GA4, GTM, and enhanced e-commerce tracking. Familiarity with Google Merchant Center and product feed optimization. Skills : Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies. Proficiency in using advertising and analytics tools, including Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager, and Microsoft Advertising platform. Excellent understanding of video advertising formats and integration within Google Ads. Creative thinking with the ability to develop compelling ad creatives and messaging. Exceptional verbal communication skills in English, with the ability to speak clearly and concisely. Must be confident in directly engaging with clients on Zoom calls (camera on) alongside our team. Education : Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred. Relevant certifications in digital advertising platforms (e.g., Google Ads Certification, Microsoft Advertising Certification) are a plus. Preferred Qualifications : Experience working in a fast-paced agency environment or managing multiple e-commerce client accounts. Familiarity with e-commerce platforms such as Shopify, WooCommerce, or BigCommerce. Understanding of customer journey mapping and sales funnel optimization. Ability to mentor junior team members and contribute to team development. Tools & Platforms : Google Ads Microsoft Advertising Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Merchant Center Google Ads Editor Looker Studio (formerly Data Studio) E-commerce platforms (e.g., Shopify, WooCommerce) Project management tools (e.g., Asana, Trello) If you are a strategic thinker with a passion for digital advertising and a proven ability to drive e-commerce success through paid media, we invite you to apply for this exciting opportunity.