This job offer is not available in your country.

CRM Head

Get Hooked 360, Inc.Quezon City, Metro Manila, Philippines

30+ days ago

Job description

Join to apply for the CRM Head role at Get Hooked 360, Inc.

1 week ago Be among the first 25 applicants

Join to apply for the CRM Head role at Get Hooked 360, Inc.

Get AI-powered advice on this job and more exclusive features.

We are seeking a strategic, data-driven, and digitally-savvy Head of CRM to lead the end-to-end management of our customer lifecycle from acquisition to retention, through high-performing digital campaigns. This role will be pivotal in shaping how we connect with customers at every touchpoint by leveraging CRM technologies and tools, ensuring a seamless and personalized experience.

The Head of CRM will not only drive strategy and execution but will also lead a growing team composed of managers and associates. Strong leadership and team development skills are critical, as this role will be responsible for coaching, performance management, and alignment of CRM efforts with broader business objectives.

Summary

CRM Strategy & Lifecycle Management

Own the full customer lifecycle journey : acquisition, onboarding, engagement, retention, and reactivation
Develop and execute a comprehensive CRM strategy to drive customer growth, increase engagement, and maximize lifetime value
Map and optimize the digital customer journey using data-driven insights
Lead the development of data-driven customer segmentation models to support personalized communication, lifecycle marketing, and customer journey design
Align segmentation with business objectives, including cross-sell / upsell, retention, and reactivation

Digital Campaigns & Execution

Plan, launch, and manage multi-channel CRM campaigns

Oversee strategies for campaign segmentation, personalization, automation, and testing, ensuring tactical alignment with CRM goals and customer behavior insights

Collaborate with relevant departments to ensure campaigns are brand-aligned and user-centric

Data Analysis & Reporting

Analyze customer sentiments, behavior, campaign performance, and funnel metrics to uncover insights and identify opportunities

Build and present performance reports and dashboards to stakeholders

Use A / B testing and other analytics techniques to optimize campaign outcomes

Collaborate with other teams to interpret survey data, NPS, and qualitative feedback.

Tool & Platform Ownership

Manage and optimize CRM platforms including Zendesk and Sprout; oversee integration with other marketing and support tools

Ensure proper tagging, tracking, and segmentation structures are in place

Ensure CRM data practices comply with applicable data privacy laws and internal policies on consent, retention, and access.

Collaborate with IT and Legal to safeguard customer data and manage permissions across channels and platforms

Revenue and Gross Profit Accountability

Set, track, and deliver departmental revenue and gross profit targets

Collaborate with relevant departments to ensure CRM efforts align with broader profitability goals

Continuously optimize campaigns to improve cost efficiency, conversion rates, and customer value

Cross-Functional Leadership

Serve as the internal CRM expert, collaborating closely with Marketing, PR, IT, Finance, and other teams to ensure alignment across customer initiatives.

Lead and manage a CRM team composed of managers and associates, providing clear direction, performance management, and development plans.

Drive a high-performance culture through effective delegation, mentorship, and cross-functional coordination.

Champion CRM best practices across departments and build CRM capability within the organization.

Train cross-functional teams on CRM best practices, platform use, and how to interpret lifecycle performance metrics

Minimum Qualifications

Other related duties as required or assigned

Essential

Bachelor’s degree in Marketing, Business, or related field

Minimum 5 years of experience in CRM or lifecycle marketing, with at least 3 years in a leadership role.

Proven track record in designing and executing digital CRM campaigns across multiple channels

Advanced knowledge of CRM platforms and tools (Zendesk, Sprout, HubSpot, Social Listening tools, etc)

Strong analytical skills; able to translate complex data into actionable insights and present them clearly to stakeholders

Experience with campaign automation, customer segmentation, and behavioral targeting

Familiarity with customer support workflows and omnichannel communication

Excellent communication, project management, and leadership skills

Strong business acumen and a customer-first mindset

Nice-To-Haves

Experience in B2C and / or subscription-based businesses

Facebook Certifications

Google Adwords Certified

Google Analytics

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Advertising Services

Referrals increase your chances of interviewing at Get Hooked 360, Inc. by 2x

Makati, National Capital Region, Philippines 2 weeks ago

Taguig, National Capital Region, Philippines 1 week ago

Customer Relationship Management Specialist (CRM)

Manila, National Capital Region, Philippines 1 week ago

Manager, Customer Success - Remote Operations

Manila, National Capital Region, Philippines 4 days ago

Customer Service Representative - In-house Contact Center

Taguig, National Capital Region, Philippines 3 weeks ago

Manila, National Capital Region, Philippines 2 months ago

Customer Service Support Specialist (North America)

Makati, National Capital Region, Philippines 1 week ago

Customer Service Support Specialist (North America)

Makati, National Capital Region, Philippines 1 week ago

Makati, National Capital Region, Philippines 3 months ago

Walmart Customer Service & Data Entry Specialist

Manila, National Capital Region, Philippines 2 months ago

Manila, National Capital Region, Philippines 2 weeks ago

Customer Service Representative (US Car Rental, Office-based)

Mandaluyong, National Capital Region, Philippines 1 week ago

Manila, National Capital Region, Philippines 4 weeks ago

Quezon City, National Capital Region, Philippines $800.00-$1,300.00 1 month ago

Customer Service Representative (Philippines) (Remote)

Manila, National Capital Region, Philippines 2 weeks ago

Manila, National Capital Region, Philippines 1 week ago

Customer Service Representative ( Entry Level - Remote)

Manila, National Capital Region, Philippines 5 months ago

Manila, National Capital Region, Philippines 2 weeks ago

Taguig, National Capital Region, Philippines 2 months ago

Associate Customer Success Manager - 100% remote - Philippines

Manila, National Capital Region, Philippines 4 days ago

Customer Service Representative (Associate / Specialist)

Manila, National Capital Region, Philippines 2 weeks ago

Customer Service Representative (Amazon Experience)

Manila, National Capital Region, Philippines 1 week ago

Mass Hiring - Customer Service Representative - No BPO Experience

Quezon City, National Capital Region, Philippines 3 weeks ago

Makati, National Capital Region, Philippines 1 month ago

Makati, National Capital Region, Philippines 1 week ago

Taguig, National Capital Region, Philippines 2 months ago

Customer Service Representative (On-Site)

Quezon City, National Capital Region, Philippines 2 weeks ago

Manila, National Capital Region, Philippines 1 week ago

Taguig, National Capital Region, Philippines 1 month ago

Taguig, National Capital Region, Philippines 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Create a job alert for this search

Head • Quezon City, Metro Manila, Philippines

Related jobs

Promoted

Head of Credit Strategy & Operations

Michael PagePasig, Metro Manila, Philippines

Drive impact at scale in a fast-growing, regional business.Lead cross-functional innovation in a dynamic environment.A leading regional platform in Southeast Asia, offering everyday services alongs...Show moreLast updated: 30+ days ago

Promoted

Head the Product & Portfolio Management

HRTXPasig, Metro Manila, Philippines

We are looking for a visionary and strategic leader to head the Product & Portfolio Management function of a fast-growing telecommunications and ICT provider in the Philippines.This is a senior exe...Show moreLast updated: 1 day ago

Promoted

Head of Product Marketing (Appliance)

Michael PageMuntinlupa, Metro Manila, Philippines

Competitive salary and benefits.Philippines, serving both residential and commercial markets.Product Strategy & Portfolio Management. Develop product roadmaps and value propositions.Optimize product...Show moreLast updated: 30+ days ago

Promoted
New!

Head of Digital Marketing- Remote PH

Curran Daly & AssociatesMetro Manila, Philippines

Digital Marketing & Demand Generation.Develop and execute integrated digital campaigns (SEO, SEM, paid social, content marketing, webinars, and email nurture programs). Build and optimize lead gener...Show moreLast updated: 22 hours ago

Solution Consultant CRM (Salesforce)

Digital Alchemy LimitedMetro Manila, PH

Quick Apply

Solution Consultant CRM Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations.We have a network of 8 ...Show moreLast updated: 30+ days ago

Promoted

Head of Customer Relationship Management

Get Hooked 360, Inc.Quezon City, Metro Manila, Philippines

Head of Customer Relationship Management.Head of Customer Relationship Management.Get AI-powered advice on this job and more exclusive features. Customer Experience Group (CXG), which oversees both....Show moreLast updated: 30+ days ago

Head of PMO

Cobden & Carter InternationalQuezon City, Metro Manila, Philippines

Quick Apply

Provide support to; project planning, milestone management, scope management, resource forecasting, financial management and change management across the PMO. Prepare regular status reports to all l...Show moreLast updated: 30+ days ago

Promoted

Marketing Head

Roxas Food Ventures, Inc. (Aristocrat Restaurant)Manila, Metro Manila, Philippines

On-site - Manila 1-3 Yrs Exp Bachelor Full-time.Employee Recognition and Rewards.Commission, Performance Bonus, Employee of the Month Award, Employee Recognition Program, Quarterly Gifts.Craft stra...Show moreLast updated: 7 days ago

Promoted

Head of Credit Operations

BH PropertiesBacoor, Cavite, Philippines

BH Properties is a privately held commercial real estate investment firm focused on value-add acquisitions in office, industrial, retail, and multi-family properties throughout the Western United S...Show moreLast updated: 16 days ago

Promoted

Marketing Head

Private AdvertiserSan Juan, Metro Manila, Philippines

The ideal candidate will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. Measure marketing program effectiven...Show moreLast updated: 24 days ago

Promoted

Head of Platforms

TENTEN Partners, Metro Manila, Philippines, Metro Manila, Philippines

Partner & Head of Technology, Digital, Data (SEA) at TENTEN Partners — Certified Career Coach.We are partnering with a leading financial institution in Manila on a transformative opportunity to sha...Show moreLast updated: 9 days ago

Lead Generation Specialist

TeleDial Call Center IncPasig City, Metro Manila, PH

Quick Apply

Job Description : We are seeking a motivated and results-driven Lead Generation Specialist to join our growing team.In this role, you will be responsible for identifying and qualifying pot...Show moreLast updated: 30+ days ago

Promoted

Head of Portfolio Management

TempleTech Finance Corp.Pasig, Metro Manila, Philippines

This role is accountable for strengthening employer partnerships, driving employee loan conversion, and ensuring consistent reporting on partner performance and initiatives.The Client Success Head ...Show moreLast updated: 4 days ago

Enterprise Risk Head

Atlantis ConsultingManila, Metro Manila, Philippines

Quick Apply

We are hiring for an Enterprise Risk Head on behalf of a dynamic fintech company.This is not your traditional risk role it requires a leader who can think beyond compliance checklists and drive ris...Show moreLast updated: 2 days ago

Promoted

Head, Credit Card Product Strategy

MetrobankPasay, Metro Manila, Philippines

Press Tab to Move to Skip to Content Link.Here at Metrobank, we don't simply hire employees—we hone future leaders.We provide opportunities that enhance your skills and unlock your talents, helping...Show moreLast updated: 30+ days ago

Promoted

Head of Customer Lifecycle Management

Confidential, Metro Manila, Philippines, Metro Manila, Philippines

We are seeking an accomplished.Head of Customer Lifecycle Management.Product, Marketing, and Data teams.Lead a high-performing team focused on. FinTech, banking, or digital commerce preferred).Show moreLast updated: 24 days ago

Zoho CRM Specialist

ExecoBonifacio Global City, 00, ph

Quick Apply

Are you a Zoho expert who wants your technical skills to have a profound human impact? Do you believe the best systems are the ones that create seamless, compassionate experiences for people?.We ar...Show moreLast updated: 9 days ago

Promoted

Head of Applications

Michael PageTaguig, Metro Manila, Philippines

Competitive salary and benefits package.One of the leading life insurance companies in the Philippines, this firm provides a wide range of protection and investment-linked products tailored to meet...Show moreLast updated: 30+ days ago

Promoted

Head of Products & Portfolio Management

HRTXPasig, Metro Manila, Philippines

Position : Head of Products & Portfolio Management.Location : NCR, On-site, Morning Shift.Lead product portfolio management across commercial, public sector, cloud, connectivity, AI / emerging technolo...Show moreLast updated: 1 day ago

Promoted

Head of Customer Care and Aftersales

Michael PageMakati, Metro Manila, Philippines

To be part of one of the leading retail distributors in the Philippines.To be part of the Senior Management Team.Our client is one of the leading retail distributors known for excellent customer se...Show moreLast updated: 30+ days ago