JO-202515 : Digital Marketing Specialist

Job Description

This is a remote position.

GENERAL DESCRIPTION

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance a company's brand awareness, generate leads, and drive sales. This role involves leveraging various digital channels such as social media, search engines, email marketing, content marketing, and paid advertising to achieve business objectives .

JOB RESPONSIBILITIES

Strategy & Campaign Management

• Develop and implement data-driven PPC and SEO strategies aligned with marketing goals.
• Define campaign objectives , KPIs, budgets, targeting, and bidding strategies.
• Stay updated on the latest trends, platform updates, and best practices in digital marketing.
• Manage PPC campaigns across search, , retargeting, and social media channels.
• Execute and optimize Amazon PPC and Amazon SEO campaigns for product visibility and conversions.

SEO & Website Optimization

Analytics, Reporting & CRO

Content & Social Media Management

Email & Lead Generation

Collaboration & Innovation

Requirements

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or any related field. Professional certifications such as Google Ads, Google Analytics, Meta Blueprint, Amazon Advertising Certification, or HubSpot Marketing are a strong advantage. Minimum 3–5 years of proven experience managing PPC campaigns, SEO projects, and digital marketing initiatives. Demonstrated success in planning, executing, and optimizing multi-channel campaigns across Google, Microsoft, Amazon, Meta, and LinkedIn Ads. Experience in marketing renewable energy, retrofit services, and energy efficiency solutions, with expertise in lead generation, client acquisition, and campaign optimization across digital platforms. Strong track record in improving ROAS, lowering CPA, and scaling profitable campaigns. Experience in website analytics, conversion rate optimization (CRO), and user behavior analysis using tools such as Google Analytics, Tag Manager, Hotjar, or similar. Proficient in Google Ads, Microsoft Ads, Meta Ads Manager, and Amazon Ads Console. Solid understanding of SEO principles, including on-page, off-page, and technical SEO. Skilled in using Google Search Console, Ahrefs, SEMrush, or other SEO / keyword research tools. Proficiency in Google Analytics 4 (GA4) for data tracking, reporting, and performance insights. Experience implementing UTM tracking, conversion tracking, and managing pixels and tags. Basic knowledge of HTML, CSS, or WordPress CMS for website and landing page optimization is an advantage. Competence in using Canva, CapCut, or Adobe tools for creating and editing marketing visuals and short-form videos. Familiar with HubSpot CRM / Marketing Hub or similar automation tools for managing leads, email campaigns, and customer journeys. Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Deep understanding of keyword intent, customer journey mapping, and funnel optimization. Capable of forecasting traffic, conversions, and ROI using historical and real-time performance data. Proactive in identifying opportunities for campaign growth, automation, and efficiency improvement.