Senior Paid Media Specialist

Job Description

This is a remote position.

Schedule : 40 hours per week

Monday through Friday 9 : 00am ET - 1 : 00pm ET preferred but flexible

Client Time zone : Eastern Time Zone

Responsibilities :

Set up, manage, and optimize PPC campaigns across Google Ads

Manage paid social campaigns, primarily on LinkedIn, with occasional Meta involvement

Implement tracking via Google Tag Manager and configure events in GA4

Connect ad platforms with HubSpot and support reporting efforts within the CRM

Collaborate closely with the Head of Paid Media for campaign direction and execution plans

Ensure campaigns align with client goals, budgets, and timelines

Support analytics and performance reviews of active campaigns

Participate in regular check-ins with account managers and cross-functional teams as needed

Requirements

Requirements : Must-Have Experience & Skills

Solid hands-on experience in PPC campaign management, specifically in B2B environments

Proficiency in Google Ads, GA4, Google Tag Manager, and HubSpot

Solid understanding of B2B marketing dynamics and buyer journeys

Able to follow strategic direction and manage the tactical execution of campaigns effectively

Strong attention to detail and organizational skills

Excellent written and verbal communication skills in English

Nice-to-Have

Experience managing LinkedIn Ads campaigns, especially for B2B. Familiarity with Meta Ads is a plus

Familiarity with programmatic platforms such as StackAdapt

Basic copywriting skills for PPC ads

Strategic thinking and the ability to provide campaign insights and improvement ideas

Experience in fast-paced agency environments and working with multiple clients simultaneously

Independent Contractor Perks

• With HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job

ZR_28041_JOB

Requirements

Responsibilities : Set up, manage, and optimize PPC campaigns across Google Ads Manage paid social campaigns, primarily on LinkedIn, with occasional Meta involvement Implement tracking via Google Tag Manager and configure events in GA4 Connect ad platforms with HubSpot and support reporting efforts within the CRM Collaborate closely with the Head of Paid Media for campaign direction and execution plans Ensure campaigns align with client goals, budgets, and timelines Support analytics and performance reviews of active campaigns Participate in regular check-ins with account managers and cross-functional teams as needed Requirements Requirements : Must-Have Experience & Skills Solid hands-on experience in PPC campaign management, specifically in B2B environments Proficiency in Google Ads, GA4, Google Tag Manager, and HubSpot Solid understanding of B2B marketing dynamics and buyer journeys Able to follow strategic direction and manage the tactical execution of campaigns effectively Strong attention to detail and organizational skills Excellent written and verbal communication skills in English Nice-to-Have Experience managing LinkedIn Ads campaigns, especially for B2B. Familiarity with Meta Ads is a plus Familiarity with programmatic platforms such as StackAdapt Basic copywriting skills for PPC ads Strategic thinking and the ability to provide campaign insights and improvement ideas Experience in fast-paced agency environments and working with multiple clients simultaneously