Qualifications :
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 5–7 years of account management experience in a creative / advertising / marketing agency.
- Strong track record of managing multi-channel campaigns (ATL, BTL, Digital).
- Exceptional client-facing, communication, and negotiation skills.
- Proficiency in project management and digital campaign tools (e.g., Asana, Trello,
Workamajig, Google Analytics, Meta Ads Manager).
Ability to manage multiple projects and clients simultaneously under tight deadlines.Key Responsibilities :
1. Client Relationship Management
Act as the primary point of contact for assigned clients.Develop strong, trusted advisor relationships with client decision-makers.Understand client business goals, brand positioning, and marketing challenges.Proactively identify opportunities for upselling and cross-selling across ATL, BTL, and Digital.2. Campaign & Project Management
Oversee end-to-end delivery of campaigns (concept >execution >
evaluation).
Develop clear client briefs and ensure internal teams (Creative, Digital, Production)have the right inputs.
Manage timelines, deliverables, and budgets with precision.Coordinate with Traffic / Project Managers to ensure smooth workflow.Ensure campaigns are integrated across ATL, BTL, and Digital platforms.3. Strategic & Creative Collaboration
Partner with Strategy and Creative teams to deliver impactful campaign solutions.Contribute to brainstorming and idea development for client briefs.Ensure creative outputs align with client objectives and brand guidelines.Provide strategic input in campaign planning, media integration, andperformance measurement.
4. Financial Management
Guide and mentor Account Executives and Account Managers.Support team development and encourage best practices in client servicing.Facilitate cross-department collaboration to strengthen integrated campaign delivery.Act as a role model for professionalism, accountability, and client excellence.5. Team Leadership & Mentorship
Guide and mentor Account Executives and Account Managers.Support team development and encourage best practices in client servicing.Facilitate cross-department collaboration to strengthen integrated campaign delivery.Act as a role model for professionalism, accountability, and client excellence.6. Reporting & Insights
Deliver regular client updates, performance reports, and campaign evaluations.Monitor key campaign metrics and provide recommendations for optimization.Prepare account growth plans and quarterly reviews with clients.Report account health and opportunities to senior leadership.