SR Account Manager

Workamajig, Google Analytics, Meta Ads Manager).

• Ability to manage multiple projects and clients simultaneously under tight deadlines.

Key Responsibilities :

1. Client Relationship Management

• Act as the primary point of contact for assigned clients.
• Develop strong, trusted advisor relationships with client decision-makers.
• Understand client business goals, brand positioning, and marketing challenges.
• Proactively identify opportunities for upselling and cross-selling across ATL, BTL, and Digital.

2. Campaign & Project Management

• Oversee end-to-end delivery of campaigns (concept >

execution >

evaluation).

• Develop clear client briefs and ensure internal teams (Creative, Digital, Production)

have the right inputs.

• Manage timelines, deliverables, and budgets with precision.
• Coordinate with Traffic / Project Managers to ensure smooth workflow.
• Ensure campaigns are integrated across ATL, BTL, and Digital platforms.

3. Strategic & Creative Collaboration

• Partner with Strategy and Creative teams to deliver impactful campaign solutions.
• Contribute to brainstorming and idea development for client briefs.
• Ensure creative outputs align with client objectives and brand guidelines.
• Provide strategic input in campaign planning, media integration, and

performance measurement.

4. Financial Management

• Guide and mentor Account Executives and Account Managers.
• Support team development and encourage best practices in client servicing.
• Facilitate cross-department collaboration to strengthen integrated campaign delivery.
• Act as a role model for professionalism, accountability, and client excellence.

5. Team Leadership & Mentorship

• Guide and mentor Account Executives and Account Managers.
• Support team development and encourage best practices in client servicing.
• Facilitate cross-department collaboration to strengthen integrated campaign delivery.
• Act as a role model for professionalism, accountability, and client excellence.

6. Reporting & Insights

• Deliver regular client updates, performance reports, and campaign evaluations.
• Monitor key campaign metrics and provide recommendations for optimization.
• Prepare account growth plans and quarterly reviews with clients.
• Report account health and opportunities to senior leadership.