Digital Marketing Specialist (Google Ads)

Job Description

This is a remote position.

Schedule : 20 hours per week

Monday-Friday, 12pm to 4pm Australian Eastern Time (Melbourne)

Client Overview :

A thriving wellness studio in Melbourne’s competitive health and fitness market. They’re consolidating their marketing operations to streamline efficiency and drive growth during peak seasonal periods. The business values quality partnerships and is moving away from fragmented vendor relationships to work with a dedicated marketing professional who can own their entire digital presence.

Job Description :

You’ll become the creative and strategic backbone of a growing wellness business, taking full ownership of their marketing initiatives — from social media and email campaigns to paid advertising and Google Ads management. This role offers the perfect blend of creativity and analytics, where your work directly influences brand visibility, customer engagement, and business growth. You’ll collaborate closely with the business owner to execute data-driven marketing strategies that stand out in Australia’s competitive wellness landscape.

Responsibilities :

Design compelling marketing materials and graphics using Canva for various campaigns and promotions

Create and distribute engaging monthly newsletters to maintain customer relationships and drive retention

Update and maintain the company website with fresh content, promotions, and business information

Manage social media accounts across multiple platforms, creating content that resonates with the Australian wellness community

Plan, launch, and optimize Google Ads campaigns to drive local awareness and increase lead generation

Develop marketing assets and campaigns tailored for seasonal business cycles and competitive periods

Collaborate directly with the business owner to align marketing efforts with business objectives

Monitor, analyze, and report on marketing performance metrics to optimize ROI and strategy

Maintain brand consistency across all marketing channels and touchpoints

Requirements :

Proven experience in digital marketing, including Google Ads campaign management

Proficiency with Canva for professional graphic design and marketing material creation

Strong social media management skills with demonstrated success across multiple platforms

Website management experience with ability to update content and maintain site functionality

Email marketing and newsletter creation expertise with a focus on engagement and conversion

Excellent written English communication skills with understanding of Australian market preferences

Self-motivated and organized approach to remote work with strong time management skills

Bonus if you have Google Ads certification and experience in data-driven ad optimization

Experience in the wellness, fitness, or health industry is a plus

Why Join This Team?

Work directly with a hands-on business owner who values marketing expertise and creative input

Take full ownership of marketing initiatives with both creative freedom and strategic influence

Opportunity for role expansion and increased responsibilities based on performance

Collaborate with a business that’s actively investing in growth and professional marketing support

Gain experience in Australia’s dynamic wellness industry with local market insights

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

ZR_28640_JOB

Requirements

Advanced proficiency in QuickBooks Online HR experience with an AU-based client / company Strong understanding of Australian bookkeeping practices, including BAS Excellent communication and documentation skills Detail-oriented, self-managed, and highly organized Ability to proactively identify and solve problems Previous experience supporting trade businesses is a strong advantage Independent Contractor Perks Permanent remote role with a collaborative team culture Opportunity to make a meaningful impact on business growth and stability Access to backup support and documented processes for smooth operations Be part of a company that values proactive communication and reliability Immediate hiring ZR_24527_JOB