Paid Advertising Specialist (Meta and Google) (AO-13555)

Job Description

This is a remote position.

ABOUT THE CLIENT :

Our Client is a leading consulting agency, recognised as Franchise Supplier of the Year for 2024. We specialise in franchise and retail growth for some of Australia’s most dynamic and fast-growing brands, including KX Pilates, Liv Eat Healthy Eating, and Bubba Pizza. We partner with ambitious businesses to scale their franchise systems and drive sustainable growth.

JOB SUMMARY :

We are looking for a Paid Advertising Specialist with a strong focus on lead generationthrough Meta (Facebook & Instagram) and Google Ads to support the franchise recruitmentsection of our business and acquired businesses. In this role, you will create and managehigh-performing paid campaigns that generate quality leads, helping our clients expand theirnetworks. The ideal candidate will have both B2B and B2C experience. B2B for driving leadsand B2C for local marketing - both are essential for this role.

KEY RESPONSIBILITIES :

Develop, implement, and optimise paid advertising strategies across Meta and Google Ads platforms

Design campaigns specifically focused on generating high-quality franchise leads

Design campaigns specifically focused on local marketing and sales growth for franchise outlets (for example local pizza stores)

Continuously monitor, analyse, and optimise campaigns to maximise ROI and meet client growth targets

Manage client ad spend budgets

Collaborate with the Marketing team to produce engaging ad copy and visuals

Prepare detailed performance reports and provide strategic recommendations forimprovement

Stay updated with the latest trends, tools, and best practices in digital advertising

Requirements

SKILLS & QUALIFICATIONS :

Proven experience in running successful Meta and Google lead generation & local sales growth campaigns, with a strong emphasis on B2B lead generation & B2C local marketing

Strong analytical skills with the ability to interpret campaign data and adjust strategies accordingly

A deep understanding of targeting, retargeting, and audience segmentation to drive conversions

Demonstrable expertise in a variety of essential tools including GA4, Google Search

Console, Tag Manager, Google Ads, Google Analytics, Meta Business / Ads Manager

Experience in developing and managing both B2B & B2C marketing strategies

Strong English skills, both written and spoken

An eye for creativity to design or advise on high-performing creative

Benefits

Here at Access Offshoring, we believe in more than finding our clients the right candidate. We believe in the human perspective. We believe in our candidates and their dreams. We believe in finding the right role for you. We are committed to working for you as much as we work for our clients. Access Offshoring is dedicated to supporting business owners and we need your help. Transforming the way businesses operate, we connect great businesses with amazing offshore talent. We recognize that we often get more done in our own designed workspace, so Access Offshoring offers a complete work from home model. Yep – that’s right, 100% work from home. But wait there’s more. Here are just some of our benefits :

• Work from Home Allowance
• HMO for you and a dependent from Day 1
• 20 Days Annual Leave AND 5 Days Sick Leave
• Government Benefits and 13th Month Pay
• Computer Equipment
• Opportunities for growth
• Competitive Salary

Requirements

At least 3 + years’ experience in Digital Marketing Intermediate Word and Excel skills Excellent oral and written communication skills Knowledge of relevant marketing tools and applications Experienced in Web Development and Designing Ability to work under pressure and meet deadlines CRM & Email Marketing : Intermediate to advanced skills in Zoho (or similar). We're keen on leveraging this platform even more. WordPress Publishing : Whilst the primary responsibility is publishing articles and blogs, development capability would be an advantage. Design : Intermediate skills in Canva. Social Media : Beginner to intermediate skills. Our focus is on promoting our great work rather than being overly complex. SEO : While we use an external firm for SEO, you'll need to understand how to execute on their instructions and publish according to their guidelines. Analytics and Reporting : Monthly reporting of the success of our marketing efforts across all channels. Strong Organizational Skills : You'll have a lot of balls to juggle, so the ability to prioritize and excel in internal communications is essential.