Director of Go-To-Market (GTM)

Job Description

We are seeking a strategic, execution-driven Director of Go-To-Market (GTM) to lead acquisition and revenue growth across labs and dental practices. This role will drive both product-led growth (PLG) and enterprise sales motions , combining data-driven demand generation with scalable sales strategies. The Director of GTM will own demand generation, outbound, partner programs, and revenue operations , with accountability for CAC payback, Net Revenue Retention (NRR), and Gross Revenue Retention (GRR) .

The ideal candidate is an operator-disruptor — hands-on, metrics-driven, and experienced in scaling SaaS go-to-market engines.

Key Responsibilities

• Own lab and dentist acquisition strategy through PLG loops and enterprise sales playbooks.
• Build, launch, and manage channel and partner programs to accelerate growth.
• Lead demand generation and outbound efforts to create and convert qualified pipeline.
• Oversee Revenue Operations (RevOps) , ensuring clean funnel analytics and reporting.
• Drive accountability for CAC payback, NRR, and GRR across GTM motions.
• Align GTM strategy with Product, Operations, and Customer Success teams.
• Create and optimize sales playbooks, training, and enablement tools for revenue teams.
• Manage and scale a high-performing GTM team with a focus on execution excellence.

Requirements

Requirements