Marketing Supervisor

We are seeking a skilled and motivated Marketing Supervisor to join our marketing team. The Marketing Supervisor will be responsible for leading a team of marketing professionals, developing strategies, and executing marketing campaigns to drive brand awareness, engagement, and growth. This role requires strong leadership, creativity, and a data-driven mindset.

Key Responsibilities :

Team Leadership : Supervise, mentor, and support a team of marketing specialists to execute campaigns, promotions, and initiatives effectively.

Campaign Management : Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, in-store campaigns) to drive brand awareness and growth.

Strategy Development : Collaborate with the Marketing Director to create comprehensive marketing strategies that align with business goals.

Content Creation & Management : Oversee content development, ensuring messaging is consistent, engaging, and aligned with brand standards.

Market Research : Analyze data, market trends, consumer behavior, and competitor strategies to inform marketing decisions.

Performance Analytics : Track, measure, and report on campaign performance using relevant tools and KPIs to continuously optimize marketing efforts.

Budget Management : Assist in managing marketing budgets, ensuring cost-effective spending across channels.

Cross-functional Collaboration : Work closely with Sales, Operations, Visual Merchandising teams to ensure marketing efforts support company-wide initiatives.

Job Qualifications :

Bachelor's degree in Marketing, Communications, Business, or related field.

2-4 years of experience in marketing, with at least 1 year in a leadership or supervisory role.

Proven experience in creating and executing marketing campaigns across multiple channels (in-store, digital, social, etc.).

Knowledgeable in Facebook marketing and advertising, including campaign creation, targeting, and performance analysis.

Experienced in using Shopee and Lazada platforms, including managing product listings, running ads, executing online campaigns, and tracking performance.

Excellent leadership, communication, and interpersonal skills.

Creative thinking and problem-solving ability.

Strong work ethic and positive attitude with the ability to thrive in a fast-paced, dynamic work environment.

Strong organizational skills and the ability to manage multiple projects simultaneously.

Proficient in Microsoft Word, Excel (including PivotTables), and PowerPoint.

Preferred Qualifications :

Experience in retail marketing

Knowledge of SEO, SEM, and content marketing strategies.