Lead Generation & Marketing Specialist - Virtual Assistant

Job Description

This is a remote position.

Virtual Rockstar is hiring a full-time Lead Generation & Marketing Specialist on behalf of our client — a thriving coaching business that helps ambitious women break free from burnout, reconnect to their bodies, and lead from authenticity, joy, and feminine embodiment.

As the Lead Generation & Marketing Specialist, you’ll be responsible for identifying, engaging, and nurturing qualified leads across platforms like LinkedIn, Instagram, and TikTok. You’ll initiate genuine, values-aligned conversations that turn curiosity into connection and connection into clients.

You’ll also help manage email marketing campaigns, content repurposing, and CRM workflows inside Go High Level, ensuring a smooth and professional experience for every prospect.

The ideal candidate is both strategic and heart-centered — confident in outreach, creative in communication, and committed to helping the business grow sustainably.

This is an exciting opportunity to join a mission-driven brand that blends psychology, somatic healing, and business coaching to help women thrive.

About Our Client

Our client is a sought-after therapist and feminine embodiment coach whose mission is to help women release shame, heal from burnout, and rediscover their power and creativity. Her coaching practice integrates Western psychology, nervous system regulation, and Eastern modalities to guide women back to self-trust and authenticity.

Her company culture is grounded in integrity, self-expression, and emotional intelligence — a warm, purpose-driven environment where creativity, clarity, and compassion come first.

Responsibilities

Lead Generation & Client Nurture

Generate qualified leads through LinkedIn, Instagram, and TikTok outreach

Initiate and maintain warm, authentic conversations that reflect the brand’s voice and values

Track and organize all leads in Go High Level to ensure consistent follow-up

Schedule and manage consultation calls on the client’s calendar

Follow up with warm leads via DM or email to guide them toward booking sessions

Support paid ad lead flow and ensure leads are properly tagged and nurtured through automations

Marketing Support & Campaign Management

Manage and schedule daily email campaigns and automations in Go High Level

Maintain and update pipelines, automations, and workflows to support lead nurturing

Assist with social media scheduling and light content editing for Reels, Shorts, and TikToks

Help repurpose long-form content (videos, blogs, or livestreams) into shareable social assets

Track engagement metrics and provide reports on lead activity, conversions, and campaign performance

CRM & Systems Management

Keep Go High Level CRM clean, updated, and well-organized

Create and refine workflows to streamline lead management and client communication

Monitor campaign analytics and provide actionable insights for optimization

Customer Care & Communication

Respond promptly and warmly to messages, comments, and email inquiries

Provide light customer support to guide clients through milestones and next steps

Maintain a tone that is professional, compassionate, and aligned with the brand’s values

Requirements

2+ years of experience in lead generation, digital marketing, or customer engagement

Proficiency with Go High Level (GHL) required

Strong written and verbal English communication skills

Excellent organizational skills with keen attention to detail

Experience managing social media (especially Instagram, TikTok, and LinkedIn)

Comfortable with basic content editing (Canva, Descript, or similar tools)

Familiarity with email marketing, CRM management, and workflow automations

Emotional intelligence and empathy — must enjoy connecting with people genuinely

Self-starter who can take initiative and thrive in a collaborative, creative environment

Benefits

Competitive salary commensurate with experience.

Opportunities for professional development and growth.

Work in a dynamic and supportive team environment.

Make a meaningful impact by helping to build and strengthen families across the globe.

Requirements

Experience as an Executive Assistant, Virtual Assistant, or similar role. Strong organizational and time-management skills. Proficient with Microsoft 365 suite (Outlook, PowerPoint, Word, Excel) and Zoom. Excellent communication skills (both written and verbal). Strong attention to detail and ability to prioritize tasks. Proactive, self-driven, and able to work independently with minimal supervision. A genuine interest in the dental industry is a plus.