Lead Generation Specialist

About the Role

We are seeking a proactive and results-driven Lead Generation Specialist to accelerate our growth in the Canadian market for SAP SuccessFactors. This role is ideal for a dynamic professional who excels in sourcing, engaging, and qualifying leads across diverse industries. Your ability to combine modern outreach techniques with strong analytical insights will play a key role in strengthening our pipeline and driving business success.

Key Responsibilities

• Lead Generation Campaigns : Plan and execute targeted campaigns to expand brand presence and grow the pipeline for SAP SuccessFactors across Canada.
• Prospecting & Outreach : Identify, research, and connect with qualified prospects via LinkedIn, email, telemarketing, and AI-powered tools.
• Multi-Industry Engagement : Build relationships with decision-makers and influencers across industries, tailoring messages to address unique needs.
• CRM & Analytics : Use Salesforce, HubSpot, or similar platforms to manage leads, track engagement, and deliver data-driven insights that optimize outreach strategies.
• Collaboration : Partner with sales and marketing teams to align lead generation efforts with go-to-market strategies and ensure seamless lead handoffs.
• Market Intelligence : Stay updated on HR technology trends, competitor activity, and the Canadian business landscape to sharpen targeting and messaging.

Qualifications

Preferred Assets