Marketing Head (Automotive)

Overview

Join to apply for the Marketing Head (Automotive) role at HR TechX Corp. .

Key Responsibilities

• Lead the development, execution, and optimization of nationwide marketing strategies and plans.
• Conduct market research, analyze customer behavior, and monitor competitor activities to adapt strategies as needed.
• Design and implement brand positioning for each product in the market.
• Oversee the marketing budget, ensuring cost efficiency and ROI.
• Manage PR, press relations, and marketing communications agencies.
• Direct ATL, BTL, PR, and digital marketing teams to deliver impactful campaigns.
• Plan and execute events, including car launches, trade shows, media test drives, and brand activations.
• Oversee award recognition programs, CSR initiatives, and internal marketing events.
• Drive data-driven digital marketing programs, including social media content, paid media, and analytics.
• Monitor and evaluate campaign performance, preparing regular reports for management.
• Provide leadership and guidance to ensure a high-performing marketing team.

Qualifications

What We Offer

Seniority level

Employment type

Job function

Industries

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