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PR and Marketing Head

PR and Marketing Head

Cosmocare International, Inc.Quezon City, Metro Manila, Philippines
1 day ago
Job description

Duties and Responsibilities

Marketing Strategy

  • Develop and implement quarterly marketing strategies aligned with company goals.
  • Spearhead brand campaigns, launches, activations, and events and ensure brand voice is consistent among platforms.
  • Source and propose strategic brand collaborations that are on-brand and mutually beneficial.
  • Collaborate with the Multimedia Artist to develop and maintain a strategic social media content calendar aligned with brand campaigns and goals.
  • Develop and maintain a comprehensive Customer Service FAQ document, ensuring tone, language, and content reflect the brand identity.
  • Continuously research beauty and lifestyle trends, identifying relevant topics for audience engagement.
  • Conduct in-depth analysis of local and international social media content to identify best practices, emerging formats, and content strategies.

Communication & Coordination

  • Maintain close coordination with all branches to ensure consistent branding and messaging across customer-facing communications and staff spiels.
  • Support branch officers in handling customer concerns professionally, ensuring all client interactions reflect the studio’s service standards and tone of voice.

    • Public Relations and Marketing

  • Develop and Execute Monthly Promotions : Strategically plan and create compelling monthly promotional campaigns to highlight key services and treatments, driving engagement and increasing client bookings.
  • Engage with Key Opinion Leaders (KOLs) : Identify, reach out to, and collaborate with influential KOLs for content creation, strategic partnerships, and brand amplification across digital platforms.
  • Write and edit a variety of content, including press releases, blogs, marketing copy, social media posts, and internal communication materials.
  • Pitch brand stories and treatments to online publishers and media outlets (e.g., Spot.ph, Inquirer.net).
  • Craft PR briefs and press kits; coordinate media features or editorials.

    • Qualifications

  • Bachelor’s College Degree in Marketing, Public Relations and Advertising or another related field.
  • Must possess 2-3 proven years of experience in the same field.
  • Preferably from the beauty service / lifestyle / fashion industry.
  • Digital savvy.
  • Excellent communication, both verbal and written.
  • Candidates may include their portfolio for better assessment of their applications.
  • Willing to work onsite from Monday to Friday 37 Maryland Street cor D. A. Egea Street, Pinagkaisahan, Cubao .
  • Can start as soon as possible .

    • This role will be specifically assigned under our sister beauty service brand Kskinfacial PH.

    Official Brand Website :

    #J-18808-Ljbffr

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    Marketing Head • Quezon City, Metro Manila, Philippines

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