Head, Institutional Brand Marketing

Overview

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

With Metrobank, a meaningful life is within your reach!

Specific Duties & Responsibilities

• Drives overall brand strategy and growth plan.
• Supports the CMO on long term planning and strategy.
• Champions brand consistency and customer centricity.
• Leads growth initiatives to strengthen brand promise and proposition.
• Improves the brand experience both offline and online.
• Identifies opportunity areas for development based on consumer and market trends.
• Drives the brand experience and brand visibility in our branches.
• Ensures marketing efforts are effectively translated and clear when executed in the branches.
• Should be able to deliver other requirements of the team that will be assigned from time to time.

Other Details

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