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Marketing Operations Specialist

Marketing Operations Specialist

ACCPRO INTERNATIONALPasig City, National Capital Region, PH
30+ days ago
Job description

Primary Responsibilities :

  • Create and manage email campaign calendars. Set up email campaigns, monitor and

schedule email sends, compile and create insightful email reporting.

  • Plan and execute A / B tests, manage testing calendar, record results, and advise on
  • improvements.

  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
  • Build the workflow and structure for automated email campaign drips with the use of
  • Marketing Automation Platforms.

  • Execute marketing activities ranging from website publishing and maintenance, updating
  • customer databases, updating website and landing pages, and management of content

    repositories.

  • Perform operational execution across a variety of marketing tools, systems, and
  • processes such as website CMS, Marketing Automation, CRM databases, and Analytics

    & Reporting tools.

  • Work with team leads and cross function team to improve email campaign performances
  • and marketing operations related workflows and processes.

  • Daily processing of ad hoc operational requests based on specific workflows.
  • Supporting other workflow processes related to requests for data, information, and
  • insights.

    QUALIFICATIONS :

  • 2 - 5 years of relevant work experience or education in fields of Marketing, Information
  • Technology, Engineering or related.

  • Strong communication skills to collaborate with cross-function team and to liaise with
  • international clients.

  • Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,
  • Sitecore, Wordpress, Outreach, etc.) is a strong advantage.

    QUALIFICATIONS :

  • 2 - 5 years of relevant work experience or education in fields of Marketing, Information
  • Technology, Engineering or related.

  • Strong communication skills to collaborate with cross-function team and to liaise with
  • international clients.

  • Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,
  • Sitecore, Wordpress, Outreach, etc.) is a strong advantage.

    Work Address : Ortigas, Pasig City

    Work Set-up : Hybrid

    Work Schedule : Monday to Friday | Night shift (8PM – 5 AM)

    Work Type : Full time

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    Marketing Specialist • Pasig City, National Capital Region, PH

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