Primary Responsibilities :
- Create and manage email campaign calendars. Set up email campaigns, monitor and
schedule email sends, compile and create insightful email reporting.
Plan and execute A / B tests, manage testing calendar, record results, and advise onimprovements.
Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).Build the workflow and structure for automated email campaign drips with the use ofMarketing Automation Platforms.
Execute marketing activities ranging from website publishing and maintenance, updatingcustomer databases, updating website and landing pages, and management of content
repositories.
Perform operational execution across a variety of marketing tools, systems, andprocesses such as website CMS, Marketing Automation, CRM databases, and Analytics
& Reporting tools.
Work with team leads and cross function team to improve email campaign performancesand marketing operations related workflows and processes.
Daily processing of ad hoc operational requests based on specific workflows.Supporting other workflow processes related to requests for data, information, andinsights.
QUALIFICATIONS :
2 - 5 years of relevant work experience or education in fields of Marketing, InformationTechnology, Engineering or related.
Strong communication skills to collaborate with cross-function team and to liaise withinternational clients.
Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
QUALIFICATIONS :
2 - 5 years of relevant work experience or education in fields of Marketing, InformationTechnology, Engineering or related.
Strong communication skills to collaborate with cross-function team and to liaise withinternational clients.
Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
Work Address : Ortigas, Pasig City
Work Set-up : Hybrid
Work Schedule : Monday to Friday | Night shift (8PM – 5 AM)
Work Type : Full time