TL AISA : Qualifications :
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 5–7 years of experience in business development, sales, or client servicing within
an advertising / marketing / communications agency.
Strong knowledge of ATL, BTL, and Digital marketing channels and trends.Proven track record of closing deals and growing accounts.Excellent presentation, negotiation, and communication skills.Strong network of industry contacts is a plus.Key Responsibilities :
1. Business Development & Growth
Identify, research, and pursue new business opportunities in target industries.Develop and maintain a pipeline of qualified leads.Lead agency pitches, proposals, and presentations in collaboration with Accounts,Strategy, and Creative teams.
Negotiate contracts and close deals to meet revenue targets.2. Client Relationship Management
Build and nurture strong, long-term client relationships.Act as a trusted advisor to prospects, understanding their needs and positioning theagency’s services effectively.
Collaborate with the Account Servicing team to transition new clients smoothly intoongoing management.
3. Strategic Collaboration
Partner with Creative, Strategy, Digital, and Production teams to shape proposals thataddress client needs across ATL, BTL, and Digital.
Ensure new business aligns with the agency’s positioning, profitability goals, anddelivery capabilities.
Contribute to annual sales and marketing plans in alignment with leadership..4. Market & Industry Insight
Monitor industry trends, competitor activity, and emerging client needs.Represent the agency at industry events, networking opportunities, and trade shows.Provide feedback to leadership on market opportunities and service innovations.5. Financial Contribution
Work with Finance to prepare cost estimates and ensure proposals meet profitability targets.Track performance against revenue